Six shops. One of them is yours. You will not like which one.
Begin
A coffee shop sells an experience. The beans are raw material. Most research teams are running coffee shops, badly. They have baristas (researchers), regulars (stakeholders), beans (content), and an owner (the head of insights). The shop either thrives, or it gets treated as a commodity bean supplier.
This is a different way of looking at the work your research team does. Six questions, one verdict, one move you can make on Monday. Be honest. We will be.
Stakeholders walk in. Each one wants something different. Click a stakeholder, then choose how you serve them. Speed matters. So does depth. So does whether you build anything reusable.
Your choices reveal which shop you actually run. The quiz below will confirm it.
Once a week, one email. The kind of branded research distribution our clients send their CMOs. Built so you experience the push model the guide describes, not just read about it. Unsubscribe whenever.
No spam. No drip campaigns. One brief a week, written for research leaders by research leaders.
Tear it out. Write your letter. Mail it back with a stamp. We will mail you a bag of beans roasted to match your archetype, plus a hand-signed note from our COO if your card earns one.
Postcard-mailers get the beans. Brief-readers get the brief. Both are real. Friction is the qualification.